Win sellers and buyers without relying on the portals.
Property portals share out your leads and charge you for each one. We position your agency on Google and Google Maps so buyers and owners in your area come straight to you.
The starting point
On a portal you’re just another listing. On Google you can be the go-to agency.
On the portals you compete with hundreds of listings, pay ever more expensive subscriptions and see leads shared between several agencies. The owner remembers the portal, not your name. Your brand gets diluted.
Meanwhile, every day people in your area search for “estate agent in your town”, “sell my flat” or “free valuation”. If your agency shows up, that client is yours and yours alone: not shared, and with your brand front and centre.
What we do for your agency
A machine for winning sellers and buyers.
Six fronts working together every month so that whoever wants to sell or buy in your area finds you first.
Winning property owners
The most valuable client: the one who wants to sell. We position your agency for “sell my house”, “free valuation” or “how much is my flat worth”.
Google Maps and your listing
Categories, services, service area, photos and posts so people choose you when they look for a trusted agency nearby.
Area pages
One page per neighbourhood or development that captures very specific searches: “flats for sale in your neighbourhood”, “penthouses in your area”.
International buyers
If you work with overseas clients, we help you reach people searching for a home from their own country, months before they travel.
Reviews and trust
In a sector built on trust, a system to win genuine reviews and reply to them professionally.
Get recommended by AI
When someone asks ChatGPT or Gemini for the best estate agency in their area, we work so yours is in the answer.
Real reviews
What our clients say on Google.
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”
“Super professional, totally recommended.”
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”
How we work
From the first call to a full portfolio.
A clear process, no jargon, with your agency and your area at the centre.
- Step 1
Free audit
We review your listing, your website, your reviews and which agencies are winning the clients in your area.
- Step 2
A plan for your agency
We tell you what we would do first and which plan fits where you are. No commitment.
- Every month
Steady work
Listing, area pages, content, reviews and AI moving forward together, with an account lead who knows your business.
- Every month
Real data
A clear report on what we’ve done and how you compare with your competitors.
Choose how to start
Two plans. One goal.
Both take your agency to Google. The difference is how far you want to go.
Smart Growth Plan
The essentials to start winning clients on Google and on the map.
- Website included, Essential or Advanced
- Optimised Google listing with regular posts
- 2 SEO articles a month with backlinks
- Review system
Definitive Growth Plan
For the agency that wants to be the go-to name in its area.
- Premium website in 3 languages
- 20 articles a month and backlinks from other businesses
- Google Maps, reviews and AI at full strength
- Social media included
- Monthly report and a dedicated account lead
Not sure which one fits? Get your free audit and we’ll recommend one for your agency.
Guide
SEO for real estate agencies: how to win clients without relying on the portals
The big property portals concentrate a lot of traffic, but at a price: ever more expensive subscriptions, leads shared between several agencies and, above all, the loss of your brand. SEO for real estate agencies is how you take back control: winning buyers and owners directly from Google, with your name front and centre and without paying per enquiry. It’s a highly competitive sector in local search, which is exactly why it rewards those who work it well.
Winning property owners: the most valuable client
In real estate, whoever has the stock calls the shots. Winning instructions is usually harder and more profitable than finding buyers. That’s why a good strategy doesn’t focus only on people looking to buy, but also on the owner who wants to sell. We position your agency for searches such as “sell my house in your area”, “free valuation”, “how much is my flat worth” or “agency to sell my home”. Each of those enquiries is a potential exclusive for your portfolio.
Google Business Profile: your office on the map
When someone looks for a trusted agency, they check the Google map and choose from the first options, paying attention to the reviews. A well-worked Google Business Profile is decisive. This is what we take care of:
- Categories and services: so Google knows exactly what you do (sales, lettings, property management, valuations) and where.
- Reviews: in a sector built on trust, opinions from happy clients carry a lot of weight. We win them steadily.
- Photos and posts: your office, your team, completed sales and news that build closeness and keep the listing active.
- Complete information: opening hours, phone, website and service area all set up correctly.
Area pages: your best local SEO weapon
One of the most powerful strategies for an agency is creating specific pages by area or neighbourhood: “flats for sale in your neighbourhood”, “houses in your development”, “penthouses in your area”. Each one, well optimised, captures very specific searches from people with a strong intention to buy or sell. It’s how you lead your market street by street, appearing exactly where your clients are looking.
The content that ranks an estate agency
Google rewards websites that answer what users are looking for. For an agency, that means useful content: area guides, the buying and selling process step by step, neighbourhood information, price trends and advice for sellers and buyers. That content brings visits, builds trust and positions you as the agency that knows its market best. A good guide on how to sell your home in your area can bring in owners for years.
Local, national and international SEO
A neighbourhood agency needs to lead its local SEO. But many coastal and big-city agencies work with international buyers looking for a second home, who start searching from their own country months before they travel. For them, having a website in their language and appearing in searches for the area they’re interested in really matters. We work on all three levels depending on the client you want to win.
The new factor: getting AI to recommend your agency
More and more people ask ChatGPT, Gemini or Perplexity which agency to choose in an area. Working on that presence is called AEO (answer engine optimisation), and almost no agency is doing it yet. It’s your chance to get ahead of the competition.
Mistakes that hold back an agency’s online lead generation
In our free audits we see the same issues again and again:
- Relying only on the portals: convenient in the short term, but expensive and risky. If prices go up or the rules change, your business feels it.
- A slow or outdated website: people buying a home do a lot of research. If your site doesn’t load well on mobile, you lose credibility.
- Forgetting the owners: focusing only on buyers and neglecting the people who have the stock.
- Neglected reviews: in a trust-based sector, having no recent reviews is a red flag for clients.
- Not appearing in AI answers: almost open ground where you can get ahead.
Why choose an SEO agency specialised in real estate
Real estate SEO has its own rules: winning owners, searches by area, international buyers and trust as the deciding factor. At YellowRock Marketing we understand the property business and design the strategy for your agency, your area and the client you want to attract. Every month you get a clear report on what we’ve done and how you compare with your competitors, and we keep a limited client roster so every agency gets the time it deserves.
FAQ
What estate agencies ask us most.
Can I stop paying for the portals?
The goal isn’t to drop them overnight, but to depend on them less: the more clients you win directly from Google, the less you need to spend on subscriptions and the lower your cost per enquiry.
Does it work for winning owners or only buyers?
Both. In fact, one of the biggest advantages of real estate SEO is winning owners who want to sell, the most profitable clients for your portfolio.
What if I work with overseas buyers?
We work on your presence so international buyers find you when they search for a home in your area from their own country. With the Definitive Growth Plan your website comes in 3 languages.
How long does it take to see results?
The first improvements on Google Maps usually show within a few weeks. A solid position is built over a few months and, unlike a portal, it’s an asset of your own that lasts.
Do you work with other agencies in my area?
We keep a limited client roster and make sure two agencies in the same area don’t compete with each other. In the free audit we confirm availability for yours.
What does the free audit include?
We review your Google listing, your website, your reviews and the agencies winning the clients in your area, and tell you what we would do first. Free and with no commitment.
Which plan does my agency need?
The Smart Growth Plan is the way to start strong with a website, your listing and content. The Definitive Growth Plan is for going all in, with a premium website in 3 languages, 20 articles a month, backlinks, AI and social media. In the free audit we recommend the one that fits you.
Do you work outside Barcelona?
Yes. We work with businesses in 14 destinations across 5 countries, in Spain and beyond, including coastal areas with many international buyers.
Your next client is searching for you on Google.
Start with a free audit of your agency: we show you where you stand today and how to win direct clients. No commitment.
Verifiable work every month · Limited client roster · Reply within 24-48h