Be found exactly when they need you.
Lawyers, accountants, advisers and consultancies. When someone has a problem you solve, they search on Google. We work on your Google Maps listing, your reviews, your website and your presence in AI search so that enquiry reaches your firm.
The starting point
You’re very good at what you do. But clients hire who they find.
When someone needs a lawyer, a tax adviser or an accountant, they no longer ask the neighbours: they search Google for “employment lawyer” plus the name of their town, or “accountant for freelancers near me”. If you’re not in the first results, that client calls the firm next door.
Professional services are bought on trust, and today that trust is decided on Google: your position, your reviews and how solid your website looks. Even referred clients look you up first to check.
What we do for your firm
Get found, trusted and hired.
Six areas working together every month, with one goal: that anyone looking for your service in your area ends up calling your firm.
Google Maps and your listing
Categories by speciality, services, opening hours, photos of the office and the team, and contact details always up to date. Everything Google weighs up before showing you on the map.
Reviews that build trust
A system so satisfied clients leave a review at the right moment, and professional replies that always respect confidentiality.
SEO by speciality
“Divorce lawyer”, “tax adviser for freelancers”, “payroll services”: we rank each practice area for the local searches that bring in clients.
A website that conveys credibility
Fast, clear and with every service well explained, your phone number and contact form in plain sight, and ready to rank from day one.
Get recommended by AI
When someone asks ChatGPT or Gemini for a good lawyer or adviser in their town, we work to make sure your firm is among the answers.
Content and social media
With the Definitive Growth Plan, articles every month that show your expertise and a weekly post on your social media that grows out of your strategy.
Real reviews
Businesses that already trust us.
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”
“Super professional, totally recommended.”
How we work
From the first call to the go-to firm.
A clear process, no jargon, with your firm at the centre.
- Step 1
Free audit
We review your listing, your reviews, your website and which firms in your area are taking your enquiries.
- Step 2
A plan for your firm
We tell you what we’d do first and which plan suits where you are now. No commitment.
- Every month
Steady work
Listing, reviews, content, website and AI moving forward together, with an account lead who knows your firm.
- Every month
Real data
A clear report showing what we’ve done and how you compare with your competitors.
Choose how to start
Two plans. One goal.
Both put your firm on Google. The difference is how far you want to go.
Smart Growth Plan
The essentials to start growing on Google and on the map.
- Website included, Essential or Advanced
- Optimised Google listing with regular posts
- 2 SEO articles a month with backlinks
- Review system
Definitive Growth Plan
For the firm that wants to be the go-to name in its speciality.
- Premium website in 3 languages
- 20 articles a month and backlinks from other businesses
- Google Maps, reviews and AI at full strength
- Social media included
- Monthly report and a dedicated account lead
Not sure which one fits? Get your free audit and we’ll recommend one for your firm.
Guide
SEO for professional services: how to win clients from Google
If you’re a lawyer, tax adviser, accountant or consultant, or you run a professional firm, you know your business is built on trust and on a steady flow of new clients. Today that flow almost always starts in the same place: a Google search. When someone needs to solve a legal, tax or administrative problem, they type “lawyer” plus the name of their town, “accountant for freelancers” or “tax adviser near me”, and choose from the first results. SEO for professional services is the work that makes that client choose you, on Google and on Google Maps.
Why local SEO is key for a firm
The professional sector has two particular traits: people hire on trust and, very often, out of urgency. Someone looking for a lawyer or an adviser usually has a specific problem to solve now. A good local SEO strategy puts you in front of that client at the moment of highest intent. These are the factors that matter most:
- Your Google Business Profile: your firm on the map, with opening hours, phone number, photos and reviews.
- Client reviews: the endorsement that has taken over from traditional word of mouth.
- Proximity and relevance: Google shows results based on where the searcher is and how well you match their problem.
- Your website: solid, fast and with a page for each speciality, it reinforces everything above.
Google Business Profile: your first impression
Your Google listing is the first thing a potential client sees when they look for a professional nearby. Google shows them the map with the firms, their reviews, opening hours and contact details. These are the elements we work on:
- Categories and specialities: “employment lawyer”, “tax adviser” or “accountant” completely change the searches you appear in.
- Services: each practice area described so Google knows exactly what you solve.
- Photos of the office and the team: putting a face to the person who will handle the matter builds trust before the first call.
- Easy contact: phone number, contact form and correct opening hours. The easier you make it for clients, the more enquiries you receive.
- Posts: legal or tax updates and key deadlines, so your listing always looks active.
SEO by speciality: appear for every service you offer
Your clients don’t search for “professional firm” in the abstract: they look for specific solutions. “Divorce lawyer”, “unfair dismissal claim”, “tax adviser for freelancers” or “setting up a limited company”, together with the name of their town. We create and optimise a page for each practice area, so you appear exactly when someone searches for that service in your area. These are very high-intent searches: the people making them need to hire soon.
Reviews: word of mouth, now on Google
In professional services, nobody puts an important matter in the hands of a stranger without references. Traditional word of mouth now lives in Google reviews: a firm with recent, positive reviews feels reassuring, while one with no reviews raises doubts. We set up a system so satisfied clients leave a review at the right moment, and we help you reply to every one professionally, never revealing details of the matter or the client.
Authority and content: showing what you know
In this sector, demonstrating knowledge builds trust. A firm that publishes useful content, explaining rights, deadlines or legal and tax changes, doesn’t just rank better on Google: it walks into the first meeting as an expert, not just another option. We build that authority with articles that answer exactly what your clients are searching for.
The new factor: getting AI to recommend your firm
More and more people ask artificial intelligence directly: “Which employment lawyer would you recommend in my town?” ChatGPT, Gemini and Perplexity answer with specific names. Working on that presence is called AEO (answer engine optimisation), and today almost no firm does it. It’s your chance to get ahead of your competitors.
Common mistakes that cost you clients
In our free audits we see the same issues again and again:
- An unoptimised Google listing: wrong opening hours or categories mean you don’t appear in the right searches.
- Not asking for reviews: you have satisfied clients, but if you don’t invite them to share their opinion, that trust doesn’t show on Google.
- A website that doesn’t convey credibility: an outdated or slow website undermines a serious professional.
- One generic page: without a page for each speciality, you miss out on many high-intent searches.
- Not appearing in AI answers: while other firms aren’t there either, this is your moment.
Why choose an SEO agency that specialises in professional services
SEO for professional services has its own rules: the weight of trust, speciality-based searches, client urgency and intense local competition. At YellowRock Marketing we understand how a firm wins clients and design the strategy for your speciality, your area and your ideal client, always respecting professional confidentiality and the code of conduct of your sector. Every month you receive a clear report showing what we’ve done and how you compare with your competitors. We keep a limited client roster so each firm gets the time it deserves.
FAQ
What firms ask us most.
Does it work for any kind of firm?
Yes: law firms, accountants, tax and employment advisers, consultancies, architects, engineering firms and insurance brokers. The keyword strategy changes, not the method.
Isn’t word of mouth enough?
Word of mouth is still gold, but today it’s completed on Google: even referred clients look you up first to check your reviews and your website. If you don’t appear or don’t convey credibility, you lose that client.
Is it compatible with professional confidentiality?
Completely. We work on visibility and reputation without compromising confidentiality: we never publish client or case details without express permission.
How long does SEO take to show results for a firm?
The first movements on Google Maps usually appear within the first few weeks after optimising the listing. A solid, stable position is built over a few months and, unlike ads, it lasts over time.
What does the free audit include?
We review your Google listing, your reviews, your website and the firms taking your enquiries in your area, and tell you what we’d do first. Free of charge and with no commitment.
Which plan does my firm need?
The Smart Growth Plan is the way to start strong with a website, your listing and content. The Definitive Growth Plan is for going all in, with a premium website, 20 articles a month, backlinks, AI and social media. In the free audit we recommend the one that suits you.
Do you work with firms outside Barcelona?
Yes. We work with businesses in 14 destinations across 5 countries, in Spain and beyond.
Your next client is already looking for you.
Start with a free audit: we show you where your firm stands today and what we’d do to get you found. No commitment.
Verifiable work every month · Limited client roster · Reply within 24-48h