When a pet needs care, make sure they find your clinic.
Pet owners choose a vet on their phone, usually in a hurry. We position your clinic on Google, Google Maps and AI so the family two streets away books with you.
The starting point
The owner searches when the pet needs care. Is your clinic the one they see?
A dog that stopped eating, a cat that needs vaccines before boarding, a new puppy at home. The owner opens Google, types “vet near me” or “emergency vet open now” and gets a map with three clinics. The chains and the big hospitals work hard to be there. Most independent clinics are not even competing.
The listing has old hours, the photos are years old, the services are missing, reviews go unanswered and the website has no page for the service the owner is searching. If they find you at that moment, with a complete listing and good reviews, that visit is yours.
What we do for your clinic
Everything that turns a worried search into a booked visit.
Six fronts working together every month so the owner looking for a vet in your area ends up at your front desk.
Google Maps and your listing
Categories, services, hours, emergency availability, photos of your clinic and your team, and a booking link. Everything Google weighs to show you when they search nearby.
A page for every service and species
“Dog dental cleaning”, “cat vaccines”, “exotic pet vet”, “spay and neuter”: every service positioned in your area.
Emergency and “open now”
The most valuable veterinary searches are urgent. We work your hours and your availability so you show up when it matters most.
Reviews that reassure
A simple system to ask for reviews after the visit and reply to all of them with care. Owners trust their pet to the clinic other owners trust.
A website that books
Fast on mobile, with your services, your hours, your emergency information and the booking button always in view.
Get recommended by AI
When an owner asks ChatGPT or Gemini which vet to take their dog to, we work so your clinic is among the answers.
Real reviews
What our clients say on Google.
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”
“Super professional, totally recommended.”
How we work
From the first call to a full appointment book.
A clear process, no jargon, with your clinic and your clients at the centre.
- Step 1
Free audit
We review your listing, your website, your reviews and which clinics are winning the pet owners in your area.
- Step 2
A plan for your clinic
We tell you what we would do first and which plan fits where you are. No commitment.
- Every month
Steady work
Listing, service pages, content, reviews and AI moving forward together, with an account lead who knows your clinic.
- Every month
Real data
A clear report on searches, calls, directions and bookings, and how you compare with the clinics around you.
Choose how to start
Two plans. One goal.
Both take your clinic to Google. The difference is how far you want to go.
Smart Growth Plan
The essentials to start winning clients from Google and Maps.
- Website included, Essential or Advanced
- Optimised Google listing with regular posts
- 2 SEO articles a month with backlinks
- Review system
Definitive Growth Plan
For the clinic that wants to be the reference in its area or has several sites.
- Premium website in 3 languages
- 20 articles a month and backlinks from other businesses
- Google Maps, reviews and AI at full strength
- Social media included
- Monthly report and a dedicated account lead
Not sure which one fits? Get your free audit and we’ll recommend one for your clinic.
Guide
SEO for veterinary clinics: how an independent practice wins clients against the chains
If you run a veterinary clinic, an animal hospital or a specialist practice, you compete for new clients with chains and large groups that have marketing budgets. You don’t need their budget. The owner searching for a vet in your area wants a clinic nearby, open when they need it, with good reviews and an appointment soon. SEO for veterinary clinics is the work of making sure that owner finds you first.
Behaviour works in your favour. Veterinary searches are local and often urgent, and the decision is made on the map: distance, rating, hours, whether you take new patients. If your clinic shows up there, complete and trustworthy, the visit is yours.
Google Business Profile: the clinic they see on the map
When someone searches “vet near me”, Google shows a map with three clinics. Your Google Business Profile decides whether you are one of them and whether they call you. This is what we work on:
- Categories and services: veterinarian, animal hospital, emergency vet, plus every service you offer, so you show up for the right searches.
- Hours and availability: correct hours, holidays, emergency or out-of-hours care and whether you accept new patients. In veterinary search, “open now” wins.
- Photos of your clinic and your team: the reception, the consulting rooms, the people. Owners want to see where their pet is going.
- Reviews with replies: recent, real reviews after the visit, answered with care.
Emergency searches: the most valuable ones
An owner with a sick pet doesn’t compare five clinics. They search “emergency vet open now” or “vet near me open Sunday” and call the first one that looks right. If your clinic offers emergency or out-of-hours care, ranking for those searches is the single most valuable thing SEO can do for you. If you don’t, we make sure the owner finds you for everything else and knows where to go in an emergency, which builds trust for the next visit.
Pages by service and species
Nobody searches for “veterinary clinic” alone. They search for “dog dental cleaning near me”, “cat vaccines”, “exotic pet vet” or “spay and neuter cost”. A well-built page for every main service and for the species you treat, written the way owners search and with real content from your team, captures those searches with very little competition from the chains, which have generic pages. It is the backbone of a clinic website that brings clients on its own.
Reviews: the owner trusts the clinic other owners trust
Choosing a vet is choosing who takes care of a member of the family. Owners read reviews before calling, and they read the replies. A steady flow of recent reviews after the visit, with warm and careful replies, wins the owner who doesn’t know you and ranks you higher on the map. We set up the routine and write every reply.
A website that books the visit
Your website has one job: turn the visit into an appointment. Fast on a phone, with your services, your hours, your emergency information, your team and the booking button or phone number always in view. If you use an online booking system, we connect it; if not, we make the call and the request form the easiest option.
The new factor: getting AI to recommend your clinic
More and more owners ask ChatGPT, Gemini or Perplexity which vet to take their dog or cat to. Those tools recommend specific clinics, based on reviews, website content and mentions across the web. Working on that presence is called AEO (answer engine optimisation), and almost no independent clinic is doing it yet. It’s your chance to get ahead of the chains.
Mistakes that send your clients to the chain
In our free audits we see the same issues again and again:
- Wrong hours or no emergency information: the owner can’t tell if you are open, so they call the next clinic.
- No page for the service they search: the website lists “services” in one paragraph, and Google has nothing to rank.
- Old photos, or none of the team: owners want to see who will treat their pet.
- Unanswered reviews: silence reads as neglect in a business built on care.
- Not appearing in AI answers: the new way of asking “which vet should I go to” already recommends clinics.
Why choose an SEO agency that knows local businesses
Veterinary SEO has its own rules: the map, the urgency, the services and species, the reviews and the trust an owner needs before walking in. At YellowRock Marketing we design the strategy for your clinic, your services and the owner you want to attract. Every month you get a clear report on what we’ve done and how you compare with the clinics around you, and we keep a limited client roster so every client gets the time they deserve.
FAQ
What veterinary clinics ask us most.
Can an independent clinic really compete with the chains?
Yes. On the map, Google shows the clinics that are close, complete and well reviewed, not the biggest ones. A clinic with the right listing, correct hours, pages for its services and recent reviews wins the local searches that the chains only cover generically.
We don’t offer emergency care. Does it still make sense?
Yes. Emergency searches are the most urgent, but most visits are check-ups, vaccines, dental and routine care, and those searches are local too. We position you for everything you offer and make your emergency referral clear.
Does it work for a specialist or exotic practice?
Yes, and often better, because those searches are specific and have little competition. We work with specialist, referral, exotic, equine and mobile practices.
How long does it take to see results?
The first improvements on Google Maps usually show within a few weeks, especially once the listing is fixed. A solid position for service and emergency searches is built over a few months and lasts.
What does the free audit include?
We review your Google listing, your website, your reviews and which clinics are winning the pet owners in your area, and tell you what we would do first. Free and with no commitment.
Which plan does my clinic need?
The Smart Growth Plan is the way to start strong with a website, your listing and content. The Definitive Growth Plan is for the clinic that wants to be the reference or has several sites, with a premium website in 3 languages, 20 articles a month, backlinks, AI and social media. In the free audit we recommend the one that fits you.
Do you work outside Barcelona?
Yes. We work with businesses in 14 destinations across 5 countries, in Spain and beyond. Local SEO doesn’t depend on where we are, but on how your client searches.
Your next clients are searching for a vet right now.
Start with a free audit of your clinic: we show you where you stand today, which clinics are winning the owners in your area and how to get them to book with you. No commitment.
Verifiable work every month · Limited client roster · Reply within 24-48h