The traveller is already in your city. Get them to book with you.
Boat trips, excursions, tours, bike and scooter rental, escape rooms, tastings. Travellers search for things to do on their phone, in their own language. We position your activity on Google, Google Maps and AI so they book with you and not through a platform that keeps 20%.
The starting point
They search “things to do in” your city, in English, French or German. Do you show up?
A couple searching “sunset boat trip” in Barcelona, a family typing “things to do in Mallorca with kids”, a group wanting “wine tasting near me”. They search on Google and on the map, in their language, often on the same day. GetYourGuide, Viator and Civitatis pay to be at the top and charge a commission on every booking. The company that actually runs the activity almost never appears under its own name.
And when it does, the listing is in one language, the photos don’t show the experience, there is no price or schedule and the website can’t take a booking. If they find you at that moment, with the activity well explained in their language, good reviews and a booking button, that booking is yours, with no commission.
What we do for your activity
Everything that turns a “what to do today” into a direct booking.
Six fronts working together every month so the traveller looking for plans in your area ends up booking with you.
Google Maps and your listing
The right category, meeting point, schedule, prices, photos of the experience and a booking link. The listing is what the traveller sees on the map when searching “things to do near me”.
A page for every experience and language
“Sunset sailing trip”, “tapas tour”, “bike rental”: every activity positioned in your city and in the language of the person searching, English, French or whichever applies.
Direct booking, no commission
Booking engine with real-time availability, clear prices and secure payment. And a reason to book direct instead of on the platform.
Reviews that sell the experience
A system to ask for a review right after the activity, while the excitement is fresh, and reply to all of them. In leisure, the rating decides.
A website that shows the experience
Fast on mobile, with real photos and video, what’s included, who it’s for, the meeting point and the booking button always in view.
Get recommended by AI
When a traveller asks ChatGPT or Gemini what to do in your city, we work so your activity is among the answers, not just the platforms.
Real reviews
What our clients say on Google.
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”
“Super professional, totally recommended.”
How we work
From the first call to a full calendar.
A clear process, no jargon, with your activity and your customers at the centre.
- Step 1
Free audit
We review your listing, your website, your reviews and which companies and platforms are winning the travellers in your area.
- Step 2
A plan for your activity
We tell you what we would do first, in which languages, and which plan fits your season. No commitment.
- Every month
Steady work
Listing, pages by experience and language, content about the area, reviews and AI moving forward together, with an account lead who knows your business.
- Every month
Real data
A clear report on searches by language, visits, calls and direct bookings, and how you compare with the platforms and your competitors.
Choose how to start
Two plans. One goal.
Both take your activity to Google. The difference is how far you want to go.
Smart Growth Plan
The essentials to start receiving direct bookings from Google and Maps.
- Website included, Essential or Advanced
- Optimised Google listing with regular posts
- 2 SEO articles a month with backlinks
- Review system
Definitive Growth Plan
For the company that sells to travellers from several countries and wants the website in 3 languages.
- Premium website in 3 languages
- 20 articles a month and backlinks from other businesses
- Google Maps, reviews and AI at full strength
- Social media included
- Monthly report and a dedicated account lead
Not sure which one fits? Get your free audit and we’ll recommend one for your activity.
Guide
SEO for tours and activities: how to sell direct when the traveller searches in their own language
If you run boat trips, excursions, guided tours, tastings, surf or cooking classes, bike or scooter rental, escape rooms or any activity for travellers, you compete with GetYourGuide, Viator, Civitatis and Airbnb Experiences, which have the budget to be at the top and charge 20 to 30% per booking. You don’t need their budget. The traveller searching “things to do in” your city wants a specific activity, with good reviews, in their language and easy to book. SEO for tours and activities is the work of making sure they find you under your own name and book direct.
Two things work in your favour. First: travellers search very specifically (“sunset sailing trip”, “guided tapas tour”, “electric bike rental”) and the platforms only have generic listings. Second: they search in their own language, and almost no local company works English, French or German seriously. That is where a well-positioned company wins.
Google Business Profile: your activity on the map
When someone searches “things to do near me” or “boat tour” in your city, Google shows a map with three results. Your Google Business Profile decides whether you are one of them. This is what we work on:
- Category and meeting point: the exact category of your activity and a clear address or departure point, which is what the traveller looks for on the map.
- Photos and video of the experience: people enjoying it, the boat, the route, the tasting. Travellers book what they can picture themselves doing.
- Schedule, duration and price: with departures, languages available and what’s included. These are the doubts that hold back the booking.
- Reviews with replies: recent reviews in several languages, requested right after the activity and answered with care.
A page for every experience and every language
Nobody searches for “activities” alone. They search for “sunset catamaran Barcelona”, “day trip to Formentera from Ibiza”, “surf lesson for beginners” or “escape room for companies”. A page for every experience, with photos, what’s included, who it’s for, duration, meeting point and availability, captures those searches with very little competition outside the platforms. And a version per language, properly written rather than hastily translated, multiplies the reach: English, French or German travellers search in their own.
Content about the area: what to do, when and how
Travellers don’t only search for your activity: they search “things to do in” your city in three days, “best time to”, “what to do when it rains”, “activities with kids”. A well-made guide to your area, written with what you know, ranks your website for hundreds of travel searches and leads the reader to your booking page. We write it every month in the languages that bring you customers.
Direct booking: make it worth not going to the platform
If the traveller finds you but your website can’t take a booking, they go to GetYourGuide. Your website needs a booking engine with real-time availability, clear prices, secure payment and a reason to book direct: a better price, an extra, flexible cancellation. We set it up, connect it to your booking system if you have one, and keep the button always in view.
Reviews: the rating decides
In leisure and tourism, the rating and the number of reviews decide before the price does. The best review comes right after the activity, while the excitement is fresh: we set up the routine to ask for it at that moment, in the customer’s language, and reply to every one. Reviews on Google also rank your listing on the map and in AI.
The new factor: getting AI to recommend your activity
More and more travellers ask ChatGPT, Gemini or Perplexity what to do in a city, which excursion is worth it or where to go for a tasting. Those tools recommend specific companies based on reviews, website content and mentions across the web. Working on that presence is called AEO (answer engine optimisation), and today AI mostly cites the platforms because local companies have no content of their own. It’s your chance to appear under your own name.
Mistakes that hand the booking to the platform
In our free audits we see the same issues again and again:
- Website and listing in one language: 80% of your customers search in another.
- The website can’t take bookings: the traveller finds you and ends up booking on the platform because there they can.
- One page for all the activities: Google has nothing to rank for “sunset trip” or “tour with kids”.
- Stock or brochure photos: no real people enjoying it, no boat, no route.
- Reviews only on the platforms: hundreds on GetYourGuide and none on Google, which is where the traveller searches first.
Do you run a hotel or manage holiday rentals?
This page is built for tours, experiences and activities. If you run a hotel, a hostel or a boutique hotel, you have your own page: SEO for hotels. And if you manage tourist apartments or holiday rentals, this one: SEO for holiday rentals.
Why choose an SEO agency that knows tourism and works in several languages
SEO for tourist activities has its own rules: seasonality, the traveller’s language, the map, same-day booking and the trust someone passing through needs. At YellowRock Marketing we work with tourism businesses in destinations across Spain, France and Asia, rank in more than six languages and design the strategy for your activity, your city and the traveller you want to attract. Every month you get a clear report on what we’ve done and how you compare with the platforms and your competitors, and we keep a limited client roster so every client gets the time they deserve.
FAQ
What activity companies ask us most.
Can I compete with GetYourGuide or Civitatis on Google?
Not on the generic searches, and you don’t need to. You compete on the specific ones: your activity, your city, your language. There Google shows the map and well-built websites, and a company with a complete listing, pages by experience and language and good reviews wins bookings that go to the platform today.
Which languages do you work in?
We rank in more than six languages, with English, French and German the most common in tourism. In the free audit we tell you which languages your customers search in and which to start with.
Do I have to leave the platforms?
No. The platforms keep bringing bookings, especially off season. The goal is for the direct share to grow every month so you depend less on the commission, with the customer on your list so they come back or recommend you.
My activity is seasonal. When should I start?
Before the season, ideally three or four months earlier: rankings take time to build and should be ready when travellers start searching. Off season we work on content and planning searches.
Do you build the booking engine?
We build the website with a booking engine and, if you already use a system (Bokun, FareHarbor, TuriTop or another), we integrate it so availability stays in sync with the platforms.
What does the free audit include?
We review your Google listing, your website, your reviews and which companies and platforms are winning the travellers in your area, by language, and tell you what we would do first. Free and with no commitment.
Do you only work in Spain?
No. We work with businesses in 14 destinations across 5 countries, from Spain and France and with a presence in the United States. Local SEO doesn’t depend on where we are, but on how your customer searches.
Your next customers are searching for things to do right now.
Start with a free audit of your activity: we show you where you stand today, which languages they search in, who is winning those travellers and how to get them to book direct with you. No commitment.
Verifiable work every month · Limited client roster · Reply within 24-48h