When they search for where to eat, make sure they choose you.
Most people choose a restaurant on their phone, on Google and on the map. We work on your Google Maps listing, your reviews, your website and your AI presence so those tables are yours.
The starting point
Your food is excellent. But it’s decided on a screen.
When someone searches “restaurant near me” or “where to eat in the centre”, Google shows them just a few places. If the one next door appears and you don’t, that booking isn’t yours. It’s decided in seconds, on a phone.
And every booking that comes through a platform takes its commission. The stronger your presence on Google, the more bookings reach you directly and the more margin stays in your till.
What we do for your restaurant
Everything that decides whether you get found.
Six fronts working together every month, with one goal: that whoever searches for where to eat in your area ends up at your table.
Google Maps and your listing
Categories, description, opening hours, menu, photos and attributes such as terrace or set lunch. Everything Google weighs up to show you on the map.
Reviews that persuade
A system so happy customers leave their review at the right moment, and thoughtful replies to every rating.
SEO for what diners search
Your cuisine, your neighbourhood, “set lunch”, “brunch”, “for groups”: the searches that actually fill tables.
A website that fills tables
Fast on mobile, with the menu one tap away, the booking button in sight and ready to rank from day one.
Get recommended by AI
When someone asks ChatGPT or Gemini where to eat, we work so your restaurant is among the answers.
Content and social media
With the Definitive Growth Plan, articles every month and a weekly post on Instagram and Facebook, born from your strategy.
Real reviews
Restaurants already working with us.
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”
“Super professional, totally recommended.”
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”
How we work
From the first call to a full dining room.
A clear process, no jargon, with your restaurant at the centre.
- Step 1
Free audit
We review your listing, your reviews, your website and who is taking customers from you in your area.
- Step 2
A plan for your restaurant
We tell you what we would do first and which plan fits where you are. No commitment.
- Every month
Steady work
Listing, reviews, content, website and AI moving forward together, with an account lead who knows your business.
- Every month
Real data
A clear report on what we’ve done and how you compare with your competitors.
Choose how to start
Two plans. One goal.
Both take your restaurant to Google. The difference is how far you want to go.
Smart Growth Plan
The essentials to start growing on Google and on the map.
- Website included, Essential or Advanced
- Optimised Google listing with regular posts
- 2 SEO articles a month with backlinks
- Review system
Definitive Growth Plan
For the restaurant that wants to be the go-to place in its area.
- Premium website in 3 languages
- 20 articles a month and backlinks from other businesses
- Google Maps, reviews and AI at full strength
- Social media included
- Monthly report and a dedicated account lead
Not sure which one fits? Get your free audit and we’ll recommend one for your restaurant.
Guide
SEO for restaurants: how to get your restaurant to the top of Google
When a customer picks up their phone and searches “restaurant near me”, “where to eat well” or your type of cuisine, Google shows them a handful of options. Most people choose from the first results on the map. SEO for restaurants is the work that puts your restaurant there, in Google search and on Google Maps, without having to pay for ads every month.
Why local SEO is vital for a restaurant
A restaurant lives from its area. You don’t need to show up across the whole country: you need to be the obvious choice in your neighbourhood, your city or your tourist area. That is local SEO, and for a restaurant it’s the difference between a full dining room and empty tables on a Friday night. These are the factors that matter most:
- Your Google Business Profile: your shop window on the map. Complete, with good photos, an up-to-date menu, correct opening hours and well-chosen categories.
- Reviews: Google rewards businesses with recent, plentiful, well-rated reviews. And they’re the first thing a customer looks at.
- Proximity and relevance: Google shows results based on where the searcher is and how well you answer their search.
- Your website: fast, mobile-friendly and optimised for your sector’s searches, it reinforces everything above.
How we optimise your Google Business Profile
Your Google listing is by far the most important digital asset of a local restaurant. It’s what appears on the map, with your photos, your reviews, your opening hours and your menu. These are the elements we work on:
- Primary and secondary categories: “Mediterranean restaurant”, “seafood restaurant” or “tapas bar” completely change the searches you appear in.
- Photography: restaurants with well-shot photos of their dishes, dining room and façade get more clicks and more direction requests.
- Menu and attributes: an up-to-date menu, terrace, bookings, vegan or gluten-free options. Every attribute is one more search you can appear in.
- Posts: events, special menus and news that keep the listing alive and tell Google your business is active.
- Questions and answers: clearing up doubts before the customer goes elsewhere.
Reviews: your best salesperson works for free
No campaign persuades like another diner’s opinion. Reviews win over customers who are hesitating and, at the same time, tell Google your restaurant is reliable and popular. Google especially values reviews that are recent and steady, so we put in place a system that helps happy customers leave their rating right after a good experience, and we help you reply to all of them, negative ones included, in a tone that shows you care.
Direct bookings: fewer commissions, more margin
Booking and delivery platforms are useful, but every commission is money that doesn’t reach your till. When your restaurant is strong on Google and Google Maps, a large share of bookings comes straight to you: the customer finds you, reads your reviews, looks at the menu and calls or books on your website.
The new factor: getting AI to recommend your restaurant
More and more people ask artificial intelligence directly: “what’s the best Italian near here?”. ChatGPT, Gemini and Perplexity answer with specific names. Working on that presence is called AEO (answer engine optimisation), and almost no restaurant is doing it yet. It’s your chance to get ahead of the competition.
Local, national or international SEO
Most restaurants need local SEO. But a landmark restaurant, a venue in a tourist city or a group with several locations may need to go further, to also reach travellers planning their trip from another country. We work on all three levels depending on what your business needs.
Common mistakes that hold back a restaurant’s visibility
In our free audits we see the same issues again and again:
- An incomplete or outdated listing: opening hours that don’t match, old photos or poorly chosen categories.
- A slow website not built for mobile: if the menu takes too long to open, the customer leaves before seeing it.
- Forgotten reviews: never asking for them, or never replying, wastes the factor that weighs most in the decision.
- Relying only on external platforms: convenient, but every commission eats into your margin. Your own visibility belongs to you.
- Not appearing in AI answers: while your competitors aren’t there either, this is your moment.
Why choose an SEO agency specialised in restaurants
Restaurant SEO has its own rules: photos of the dishes, reviews, seasonal searches, set menus, events. At YellowRock Marketing we work on the rankings of restaurants and local businesses and we know what works in hospitality. We design the strategy for your cuisine and your area, and every month you get a clear report on what we’ve done and how you compare with your competitors. We keep a limited client roster so every restaurant gets the time it deserves.
FAQ
What restaurants ask us most.
How long does SEO take to show results for a restaurant?
The first movements on Google Maps are usually visible within the first few weeks after optimising the listing. A solid, stable position is built over a few months and, unlike ads, it lasts.
Does it work for any type of restaurant?
Yes: from a neighbourhood tapas bar to a fine-dining restaurant or a tourist venue. The strategy changes, not the method.
Do I have to stop using booking platforms?
No. The goal is for you to depend on them less and win more direct bookings, so you pay less in commission every month.
What is AI visibility?
More and more people ask ChatGPT, Gemini or Perplexity where to eat. We work on your presence so those tools recommend your restaurant.
What does the free audit include?
We review your Google listing, your reviews, your website and the restaurants taking customers from you in your area, and tell you what we would do first. Free and with no commitment.
Which plan does my restaurant need?
The Smart Growth Plan is the way to start strong with a website, your listing and content. The Definitive Growth Plan is for going all in, with a premium website, 20 articles a month, backlinks, AI and social media. In the free audit we recommend the one that fits you.
Do you work with restaurants outside Barcelona?
Yes. We work with businesses in 14 destinations across 5 countries, in Spain and beyond.
Ready to fill every service?
Start with a free audit: we show you where you stand today and what we would do to get you found. No commitment.
Verifiable work every month · Limited client roster · Reply within 24-48h