Real estate SEO
Real estate SEO: win sellers and buyers without relying on Zillow.
Portals share your leads and charge you for every one. We position your brokerage on Google, Google Maps and AI search, in English and Spanish, so sellers and buyers in your market come straight to you.
5.0Real reviews from our clientsThe starting point
On the portals you’re one more agent. On Google you can be the name.
On Zillow, Realtor.com and Redfin you compete with hundreds of agents, pay more every year for leads, and the same lead often goes to several of you. The client remembers the portal, not you. Your brand gets lost.
Meanwhile, people in your market search every day for “real estate agent near me”, “sell my house in Miami” or “what’s my home worth”. If your brokerage shows up, that client is yours alone: no sharing, no referral fee, your brand first. And in Florida, New York, New Jersey and Texas, a big share of those searches is in Spanish.
What we do for your brokerage
A system that wins sellers and buyers.
Six fronts working together every month so whoever wants to sell or buy in your market finds you first.
Seller leads
Your most valuable client: the homeowner ready to list. We rank you for “sell my house”, “home valuation” and “what’s my home worth” in your area.
Google Maps and your profile
Categories, services, service area, photos and posts so you’re the one they pick when they search for a trusted agent nearby.
Neighborhood pages
One page per neighborhood or community that captures very specific searches: “homes for sale in Coral Gables”, “condos in Brickell”, “townhouses in Hoboken”.
Spanish-speaking and international buyers
Miami, Orlando and New York attract buyers from Latin America and Spain, and Hispanic families from across the country. We reach them in Spanish and English, months before they move.
Reviews and trust
In a business built on trust, a system to earn real reviews after every closing and reply to each one professionally, in the client’s language.
Get recommended by AI
When someone asks ChatGPT or Gemini who to trust with their home in your city, we work so your brokerage is one of the names.
Two languages, one market
Your market searches in two languages. Be the name in both.
In the markets we work in, a large share of sellers and buyers search in Spanish, and almost every brokerage only ranks in English. A profile, a website and neighborhood content in both languages put you in front of a client the portals and the other agents are not even talking to.
- U.S. teamYour contact is in your time zone and knows your market.
- English + SpanishSeparate keywords, pages and content per language.
- One metricListings and closings, not impressions.
Real reviews
Businesses that already work with us.
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”Verified on Google
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”Verified on Google
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”Verified on Google
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”Verified on Google
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”Verified on Google
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”Verified on Google
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”Verified on Google
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”Verified on Google
“Super professional, totally recommended.”Verified on Google
Who it’s for
Any real estate business that wants clients who come to it directly.
The market and the property type change. The way the client searches is the same.
- Brokerages
- Real estate teams
- Independent agents
- Luxury and waterfront specialists
- Condo and new development sales
- Property management
- Commercial real estate
- Vacation and second-home markets
- Relocation specialists
- Investor-focused agents
- First-time buyer specialists
- Bilingual agents and teams
Not on the list? If your client searches on Google before calling an agent, this works for you. See all the industries we work with.
How we work
From the first call to a full pipeline.
A clear process, no jargon, with your brokerage and your market at the center.
- Step 1
Free audit
We review your profile, your website, your reviews, your AI visibility and which agents are winning the clients in your market.
- Step 2
A plan for your brokerage
We tell you what we would do first and which plan fits where you are. No strings attached.
- Every month
Steady work
Profile, neighborhood pages, content, reviews and AI moving forward together, with one person who knows your business.
- Every month
Real data
A clear report on searches, calls and valuation requests, and how you compare with your competitors.
Choose how to start
Three plans. One goal: be the one they find.
All three take your business to the top of Google. The difference is how far you want to go.
Starter
Get found on Google and Maps in one language, English or Spanish.
- Website included
- Google Business Profile optimized
- SEO articles every week
- Review system
Growth
Full SEO strategy in English and Spanish, built to win your market.
- Website in both languages
- Keywords of both languages, worked separately
- Advanced AI search visibility
- Monthly report and direct contact
Authority
For the brokerage that wants to be the first name on Google and in AI answers across its city.
- Everything in Growth, at maximum
- AI search leadership and citations
- Multi-office ready
- Strategy sessions
Not sure which one fits? Request your free audit and we recommend one based on your business.
Guide
Real estate SEO: how a brokerage wins sellers and buyers without paying the portals for every lead
If you run a brokerage, lead a team or work as an independent agent, you know the deal with the portals: they bring leads, but they charge more every year, share the same lead with several agents and keep the relationship with the client. Real estate SEO is the strategy to win that client directly: the seller or buyer in your market finds you on Google and calls you, not the portal.
The behavior is on your side. Almost every home search starts online, and before choosing an agent most people look them up on Google: their reviews, their website, their recent sales. If at that moment your brokerage shows up, with a strong profile and content about your market, that client is yours alone. In the U.S. there is one more layer: in many markets, a large share of those searches happens in Spanish.
Seller leads: the client that changes your business
A listing is worth more than a buyer lead: you control the inventory, the marketing and often both sides of the deal. Homeowners ready to sell search for “sell my house in your city”, “home valuation” and “what’s my home worth”. Ranking for those searches, with a valuation page that actually converts, is the single most valuable thing real estate SEO can do for you.
Google Business Profile: the agent they see on the map
When someone searches “real estate agent near me”, Google shows a map with a few businesses. Your profile decides whether you are one of them and whether they call you. This is what we work on:
- Categories and services: real estate agency, agent, property management, buyer and seller services, so you show up for the right searches.
- Service area and neighborhoods: the communities you actually work in, consistent with your website.
- Photos and posts: recent listings, closings, your team and your office. Activity signals a living business.
- Reviews with replies: recent, real reviews from clients after every closing, answered professionally in English and Spanish.
Neighborhood pages: where the specific searches are won
Nobody searches for “homes for sale” alone. They search for “condos in Brickell”, “homes in Coral Gables with a pool” or “townhouses in Hoboken”. One well-built page per neighborhood or community, with real market content, captures those searches with very little competition from the portals, which only have generic listing pages. It is the backbone of a real estate website that generates leads on its own.
Spanish-speaking and international buyers
Miami, Orlando, Tampa, New York, New Jersey and Washington D.C. attract buyers from Latin America and Spain, plus Hispanic families moving within the country. They start their search in Spanish, months before they move, and most brokerages are invisible to them. With the Growth and Authority plans we work both languages separately: keywords, neighborhood pages, profile and content in English and in Spanish.
Reviews: trust before the first call
Selling or buying a home is the biggest transaction most people make. They choose the agent they trust, and today that trust is built on Google reviews. A steady flow of recent reviews after every closing, with thoughtful replies, wins the client who doesn’t know you yet and ranks you higher on the map.
The new factor: getting AI to recommend your brokerage
More and more sellers and buyers ask ChatGPT, Gemini or Perplexity who to trust with their home or which agent knows a neighborhood. Those tools recommend specific brokerages, based on your reviews, your website, your market content and what others say about you. Working on that presence is called AEO (answer engine optimization), and today almost no brokerage does it. It’s your chance to get ahead.
Mistakes that keep you paying the portals
In our free audits we see the same issues again and again:
- A website that only shows the MLS feed: no content of your own, nothing Google can rank you for.
- No valuation page: the seller searching “what’s my home worth” lands on a portal instead of on you.
- Generic profile: no service area, old photos, no posts, reviews without replies.
- Forgetting the Spanish-speaking client: a big share of your market searching in a language your brokerage doesn’t speak online.
- Not being in AI answers: the new way of asking “which agent should I call” already recommends names.
Why an SEO agency that knows real estate
Real estate SEO has its own rules: the fight against the portals, the value of the listing, the neighborhood, the international and Hispanic client, reviews and the brand of the agent. At YellowRock Marketing we work with brokerages and agents that want to depend less on paid leads, and we design the strategy for your market, your neighborhoods and the client you want to attract. Every month you get a clear report on what we’ve done and how you compare with the agents around you, and we keep a limited portfolio so every client gets the time it deserves.
Questions
What real estate professionals ask us most.
Before you start, the answers that matter.
Do I have to leave Zillow and the portals?
No. They can still bring business. The goal is to depend less on them: the more clients that come to you directly from Google, the fewer leads you pay for and share, and the more your brand grows.
Does it work for an independent agent or a small team?
Yes. Smaller brokerages and independent agents are the ones that feel the cost of paid leads most, and a strong local presence lets them compete with the big brands in their neighborhoods. The strategy is sized to your market.
Can you get me seller leads, not just buyers?
That is the priority. We work the searches of the homeowner ready to list, with a valuation page and market content that convert, because a listing is worth more than any buyer lead.
What if a lot of my clients speak Spanish or come from abroad?
Even better. With the Growth and Authority plans we work English and Spanish separately, so the Hispanic and international client finds you while still searching from home, and more languages can be added.
How long does it take to see results?
The first improvements on Google Maps usually show within a few weeks. A solid position for the valuable searches is built over a few months and, unlike paid leads, it keeps working once you have it.
What does the free audit include?
We review your Google profile, your website, your reviews, your AI visibility and which agents are winning the clients in your market, and tell you what we would do first. Free and with no strings attached.
Do you work in my market?
Yes. We work with brokerages and agents across the United States, with a focus on the East Coast: Miami, Fort Lauderdale, Orlando, Tampa, New York, New Jersey, Boston, Philadelphia, Washington D.C. and Atlanta. Local SEO doesn’t depend on where we are, but on how your client searches.
Your first step
Your next listing is searching for an agent right now.
Start with a free audit of your brokerage: we show you where you stand today, who is winning the clients in your market and how to get them to come to you. No strings attached.
- Verifiable work every monthA report with what was done and what moved.
- Limited portfolioWe take on the businesses we can serve well.
- Reply within 24-48 hA real answer, not an automated one.