Med spa and salon SEO
Med spa and salon SEO: fill your book with clients from your area.
Every empty slot is income that never comes back. We position your med spa, salon or studio on Google and Google Maps so people find you, see your work and book with you, whether they search in English or in Spanish.
5.0Real reviews from our clientsThe starting point
Your work is beautiful. But your book has gaps.
Right now, in your area, people are searching for “med spa near me”, “hair salon”, “Botox”, “lash extensions” or the treatment you offer. If you don’t show up on the map, they book at the place next door.
Beauty is chosen with the eyes and decided by trust. A new client looks at your photos, reads your reviews and decides in seconds. And in markets like Miami, Houston or New Jersey, she searches in Spanish as often as in English. Your online image, in both languages, decides whether your book fills up or your competitor’s does.
What we do for your business
Get found, get seen and get booked.
Six fronts working together every month so that a search on a phone ends with an appointment in your book.
Google Maps and your profile
Categories, services, hours, photos of your work and a booking button so people choose you when they search for your treatment nearby.
A page for every treatment
“Balayage”, “gel manicure”, “laser hair removal”, “Botox”, “facial”: every service, positioned in your area and in both languages.
Reviews that build trust
A simple system so happy clients leave their review on Google at the right moment, and thoughtful replies to all of them.
English and Spanish
Your clients search in two languages. We work the keywords and content of both, so you show up either way.
Your work, on show
Before and after photos, your space and your results, on your profile and your website. In beauty, the image sells.
Get recommended by AI
When someone asks ChatGPT or Gemini for the best med spa or salon in their area, we work so yours is in the answer.
Two languages, one book
Your clients book with their eyes. And in two languages.
In the U.S. beauty market a large share of clients search in Spanish: “uñas acrílicas cerca de mí”, “depilación láser”, “salón de belleza”. A profile and a website that only speak English leave that client to the salon next door. We work both languages, each with its own content, and measure which one fills your book.
- U.S. teamYour contact is in your time zone and knows your market.
- English + SpanishSeparate keywords, pages and posts per language.
- Measured in your areaYour ranking tracked from every point around your business.
Real reviews
Businesses that already work with us.
“The Yellow Rock team is undoubtedly incredible. They’re very attentive to their work, delivering results. The service is very personal and reliable. I’ve been working with them for a long time now, and we’re truly happy with the results they’ve brought to my restaurants. They’re serious people who are really dedicated to doing a great job. Many congratulations, guys! Keep it up! A big hug from the entire Urban Burger & B Team. Jay is a star!”Verified on Google
“Impeccable professionalism! I sincerely thank the entire Yellow Rock staff for what they’ve done for our stores in Spain and the Netherlands.”Verified on Google
“Teresa is the perfect marketing professional: helpful, skilled and always ready to help you grow your business.”Verified on Google
“I want to especially highlight the work of Teresa and her entire team. From the very first moment, the service has been excellent, not only professionally but also personally. They’ve helped us with all aspects of advertising, Google Ads, visibility and performance, but what I value most is the constant follow-up. Teresa is always attentive, keeps us informed, listens to our opinions and makes us feel involved in every decision. The management has been very quick and personal, and a trusting environment has been created that makes it a pleasure to work. It’s clear that there’s a committed team behind the scenes that truly cares about the project and achieving great results. Without a doubt, we are very happy with the support and the service we’ve received. Highly recommended! ♥️”Verified on Google
“I own a restaurant and I want to thank the YellowRock team for the great work they’ve done with the restaurant’s organic Google ranking. They’ve done an impeccable and professional job, and their customer service has been perfect, always answering and clarifying questions, along with follow-up and quarterly reports. Thank you, Jay, and thank you, YellowRock team! 🤝”Verified on Google
“Excellent service. Very good care, support and follow-up. Grateful to our manager, Teresa.”Verified on Google
“Great professionals: they help you move your business forward, teach you metrics and give you excellent advice. Thank you for your energy!”Verified on Google
“A very pleasant and professional experience, and easy for someone like me who doesn’t understand the digital world. I’m very grateful for their patience.”Verified on Google
“Super professional, totally recommended.”Verified on Google
Who it’s for
Any business that lives from its book.
The search strategy changes with the treatment and the client. The method is the same.
- Med spas
- Hair salons
- Barbershops
- Nail salons
- Lash and brow studios
- Laser hair removal
- Aesthetic clinics
- Skin care and facials
- Massage and wellness
- Waxing studios
- Makeup artists
- Tattoo removal
Not on the list? If your client looks you up on Google before booking, this works for you. See all the industries we work with.
How we work
From the first call to a full book.
A clear process, no jargon, with your business and your area at the center.
- Step 1
Free audit
We review your profile, your reviews, your website and which salons or med spas are winning the clients in your area.
- Step 2
A plan for your business
We tell you what we would do first and which plan fits where you are. No strings attached.
- Every month
Steady work
Profile, treatment pages, content, reviews and AI moving forward together, with one person who knows your business.
- Every month
Real data
A clear report on what we’ve done and how you compare with your competitors.
Choose how to start
Three plans. One goal: a full book.
All three take your business to the top of Google. The difference is how far you want to go.
Starter
Get found on Google and Maps in one language, English or Spanish.
- Website included
- Google Business Profile optimized
- SEO articles every week
- Review system
Growth
Full SEO strategy in English and Spanish, built to win your market.
- Website in both languages
- Keywords of both languages, worked separately
- Advanced AI search visibility
- Monthly report and direct contact
Authority
For the med spa or salon group that wants to lead its city, not compete in it.
- Everything in Growth, at maximum
- AI search leadership and citations
- Multi-location ready
- Strategy sessions
Not sure which one fits? Request your free audit and we recommend one based on your business.
Guide
SEO for med spas and salons: how to fill your book with local clients
If you run a med spa, a hair or nail salon, a barbershop, a lash studio or an aesthetic clinic, your business lives from its book. And today most new clients don’t arrive by chance: they arrive because they searched for you on Google. When someone types “med spa near me”, “hair salon in your city” or the treatment they need, they choose from the first results on the map. SEO for med spas and salons is what makes them choose you.
The beauty industry has two traits that make it special: it’s highly visual, because photos of your work sell, and it’s built on trust, because other clients’ reviews decide. In the U.S. there is a third one: a big part of the market searches in Spanish. A good local SEO strategy uses all three to turn searches into appointments.
Google Business Profile: your storefront on the map
Your Google Business Profile is the first thing a potential client sees: the map, your photos, your reviews and your hours. A well-worked profile makes the difference between appearing at the top or going unnoticed. This is what we take care of:
- Photos of your work: before and after, hairstyles, treatments and your space. In beauty, the image is everything.
- Categories and services: so Google knows exactly what you offer: med spa, hair, nails, lashes, laser hair removal, injectables…
- Reviews: what most influences a new client, on Google and on Yelp. We help you win them steadily, in both languages.
- Easy booking and contact: booking button connected to your scheduling tool, phone and text. The easier it is, the more appointments you get.
SEO by treatment: appear for every service you offer
Your clients don’t search for “salon” in the abstract: they look for specific solutions. “Balayage in your city”, “gel manicure”, “laser hair removal”, “Botox”, “lip filler”, “facial”. We create and optimize a page for each service, in English and in Spanish, so you appear exactly when someone searches for that treatment in your area. These are high-intent searches: whoever makes them is about to book.
Online reputation: your best advertising
In beauty, good old word of mouth now lives in Google reviews. A new client trusts what others say before putting her look in your hands. A business with plenty of recent reviews feels safe; one with none raises doubts. We help you build a solid reputation with a system to ask for reviews at the right moment, and to reply to all of them professionally. We never buy or invent reviews.
The Spanish-speaking client
In Miami, Houston, Los Angeles, New Jersey or Chicago, a huge share of beauty searches happen in Spanish, and most salons and med spas only rank in English. Working the Spanish keywords, with their own pages, posts and replies to reviews, puts you in front of a client your competitors are ignoring. With the Growth and Authority plans we work both languages separately.
The new factor: getting AI to recommend your business
More and more people ask ChatGPT, Gemini or Perplexity where to get a treatment. Those tools recommend specific med spas and salons. Working on that presence is called AEO (answer engine optimization), and almost nobody in the industry is doing it yet. It’s your chance to get ahead.
Mistakes that leave gaps in your book
In our free audits we see the same issues again and again:
- A Google profile without photos or out of date: in such a visual industry, it’s a missed opportunity.
- Not asking for reviews: you have delighted clients, but if you don’t invite them to share, that trust stays hidden.
- A website that doesn’t work well on mobile: almost all your clients look you up on their phone. If it’s slow or the booking button is hidden, they leave.
- One page for everything: without treatment pages you miss lots of specific searches.
- Only one language: a profile and website in English alone lose the client who searches in Spanish.
- Not appearing in AI answers: almost open ground where you can get ahead.
Why choose an SEO agency that knows beauty
Beauty SEO has its own rules: the visual, reviews, searches by treatment, two languages and very intense local competition. At YellowRock Marketing we understand how a med spa or a salon works and design the strategy for your business, your services and your area. Every month you get a clear report on what we’ve done and how you compare with your competitors, and we keep a limited portfolio so every business gets the time it deserves.
Questions
What med spas and salons ask us most.
Before you start, the answers that matter.
Does it work for any type of beauty business?
Yes: med spas, hair salons, barbershops, nail salons, lash and brow studios, aesthetic clinics, laser hair removal and wellness centers. The search strategy changes, not the method.
Do I need lots of photos?
It helps a lot, because beauty is chosen with the eyes. We guide you on which photos work best and how to use them on your profile and website, and we can work with what you already post on Instagram.
How do I get more reviews?
With a simple system that makes it easy for happy clients to leave their review on Google at the right moment, in English or in Spanish. We never buy or invent reviews.
Can you help me reach Spanish-speaking clients?
Yes, and that is where we stand out. With the Growth and Authority plans we work the strongest keywords of both languages, each with its own treatment pages and content, so you show up whether the client searches in English or in Spanish.
How long does it take to see results?
The first improvements on Google Maps usually show within a few weeks. A solid position is built over a few months and, once won, is kept with constant work.
What does the free audit include?
We review your Google profile, your reviews, your website and the salons or med spas winning the clients in your area, and tell you what we would do first. Free and with no strings attached.
Which plan does my business need?
Starter is the way to start showing up in one language. Growth works both languages with a full strategy, and it is what most beauty businesses choose. Authority is for groups with several locations that want to lead their city. In the free audit we recommend the one that fits you.
Do you work with my city?
Yes. We work with businesses across the United States, with a focus on the East Coast: Miami, Fort Lauderdale, Orlando, Tampa, New York, New Jersey, Boston, Philadelphia, Washington D.C. and Atlanta. Local SEO doesn’t depend on where we are, but on how your client searches.
Your first step
Your next client is looking for you.
Start with a free audit of your business: we show you where you stand today and how to fill your book. No strings attached.
- Verifiable work every monthA report with what was done and what moved.
- Limited portfolioWe take on the businesses we can serve well.
- Reply within 24-48 hA real answer, not an automated one.