The tourist stays one night. The person who lives here stays for years.
Almost every business in Amsterdam is fighting for the weekend visitor. We rank you in front of the people who live in the city and come back every month: on Google, on Google Maps and in the AI engines, in Dutch and in English.
A lot of noise over the tourist. And the best customer, left unattended.
Amsterdam receives an avalanche of visitors every year, and that has created a mirage: almost everyone competes for the two-night tourist, who chooses on price, doesn't compare much and never comes back. It's a very expensive customer to win and a low-value one.
Meanwhile, the city has one of the largest international populations in Europe: people who moved here for work and need a dentist, a gym, an accountant, a builder, a school and somewhere to have dinner every Friday. That customer is worth years of revenue, not one night, and they search for you on Google in English. Most businesses aren't there because they only work in Dutch, or the other way round.
Customers who come back, not visitors passing through.
We work your rankings to win the repeat customer in your neighbourhood, in whichever language each of them searches in.
Verifiable work, not promises.
The YellowRock team is simply incredible. Very attentive to the work they do, they bring real results to the table and the support is close and reliable. I've been working with them for a long time and we're very happy with the results they've delivered for my venues. Serious people who are genuinely there to do a good job.
Is your business in another city? See where we work.
We don't promise rankings. We guarantee the work.
Nobody honest can promise you an exact position on Google: Google decides that. What we can guarantee is everything that depends on us.
SEO agency in Amsterdam: how to win the customer who stays
Amsterdam has close to 935,000 residents and around 2.5 million in its metropolitan area, with one of the densest international communities in Europe. For a local business that poses a strategic question almost nobody asks: do you want tourist volume or customer value? We work on the second.
At YellowRock Marketing we work on local SEO, Google Maps and AI-engine visibility for Amsterdam businesses that want repeat customers, not passing traffic.
The two-night customer versus the three-year customer
A weekend visitor compares on price, comes in once and disappears. Someone who moves to the city for work does the opposite: they look for a dentist and stay, look for a gym and pay every month, look for a neighbourhood restaurant and come back. The cost of winning them is similar; the value is nothing alike. And because they arrive knowing nothing and nobody, they sort everything out on Google.
Here people search by neighbourhood, not by city
Amsterdam is compact and moves by bicycle, which shortens the decision radius enormously. Nobody crosses the city for a place equivalent to the one five minutes away. That's why the strategy is built around your neighbourhood — De Pijp, Jordaan, Oud-Zuid, Oost, Noord — and not around a generic “Amsterdam” that only makes you compete with the whole city at once.
Dutch and English are not the same thing
There are two parallel conversations happening on Google here. The Dutch resident searches in Dutch, with their own expressions and their own intent. The international resident searches for exactly the same thing in English. Different words, different competition, different results. Most businesses cover one well and neglect the other, so there's almost always one side of the market with the door wide open.
Sectors where it pays off most
- Health and wellness: dental, physio, aesthetics and gyms, recurring services the newcomer signs up for in their first weeks.
- Professional services: accounting, legal, paperwork and everything someone settling in the city needs.
- Neighbourhood restaurants: the ones that live on the neighbour who comes back, not the tourist who passes through.
- Real estate and rentals: a tight market where the search always starts online, and often in English.
- Renovation and home: with international customers who don't know who to call and rely on reviews.
What we work on to rank you in Amsterdam
- Google Business Profile: an optimised listing to own the map in your neighbourhood.
- Bilingual web SEO: your service + your neighbourhood, in Dutch and in English, with separate strategies.
- Reviews and reputation: a steady system of genuine reviews, prioritising the local customer.
- AI visibility (AEO): to show up when someone asks ChatGPT or Gemini for a recommendation in Amsterdam.
- Local content: aimed at the real searches in your area and your sector, in both languages.
What we guarantee and what we don't
We won't promise you a specific position on Google, because nobody honest can: Google decides the order. What we do guarantee is the work, in writing and verifiable: what we do each month is in the contract and in the report, and your position is measured with real geolocation tools — what someone sees two streets from your door — not by eye.
Frequently asked questions about SEO in Amsterdam
Do you work in Dutch? Yes. We work on the website, content and listing in Dutch and in English, and we decide with you how much weight to give each language depending on your customer.
How long until I see results? The first movements on Google Maps usually show within weeks. Solid rankings are built over months, but they last.
What if my business lives on tourism? We work on that too, but we'll recommend you don't depend on it alone. A business with a local customer base survives the bad seasons; one that only lives on visitors doesn't.
Do you need to be based in Amsterdam? Rankings aren't built by whoever has an office on your street, but by whoever masters your map. You can see where we work and judge the work for yourself.
Start with a free audit
We offer a free audit of your business's visibility in Amsterdam: how you show up today in your neighbourhood, what happens when the search is made in the other language, and how many repeat customers you're letting slip away. No cost, no commitment.
Shall we put you in front of the customer who comes back every month?
Start with a free audit. We'll show you how you appear today in your neighbourhood, in Dutch and in English, and how much repeat business your competitors are taking.