Turbo Google Ads Plan

SEO takes months. This starts on Monday.

Google Ads, set up properly, brings you customers from the first week while your organic rankings mature. It is not a patch: it is the bridge across the months a business cannot afford to sit and wait.

A flat fee. No commission on what you spend. And the Google account is yours, in your name, from day one.

A real person replies the same day. No sales call.

Why it exists
Why this plan exists

The problem is not SEO. It is the wait.

Organic search works, but it takes time. And for a business that needs to bring in revenue this quarter, those first months feel endless: you pay every month and still nobody walks through the door because of it.

Months 1 to 3
Built, but not yet visible

The site gets fixed, content goes out, the Google Business Profile gets worked on. It all adds up, but the phone is not ringing because of it yet.

Months 4 to 6
It starts to move

The first rankings appear, and with them the first organic calls. This is where the client finally breathes.

Month 6 onwards
It pays for itself

Organic compounds month after month and the cost per customer falls. It is the work that ages best.

Turbo covers exactly those first three months.

While SEO is being built, paid search puts you in front of people who are looking for what you sell right now. It does not replace organic: it carries you until organic can walk on its own. And when that moment comes, many clients reduce their ad spend rather than increase it. We are the first to say so.

What we actually do

We do not «run ads». We build a customer-acquisition system.

Anyone can create a campaign in Google in twenty minutes. What decides whether you make or lose money is everything that happens before it and everything that happens after.

01
Real demand, not nice-sounding words

What your customer types when they have the problem you solve. And, more importantly, what they type when they are looking for something free: that goes on the negative list before a single pound is spent.

02
An account structured by intent

Campaigns are split by what the person wants, not by what you sell. Someone in a hurry and someone still comparing options are not worth the same and do not deserve the same bid.

03
Measure first, spend second

Calls, WhatsApp messages, forms and bookings are all tracked before anything goes live. If it cannot be measured, it does not launch. This is the step almost nobody takes, and it explains 90% of the «Ads does not work» stories.

04
Ads written by hand

In your own way of selling, with your arguments and your differences. No generating twenty automatic variants and waiting to see which one sticks.

05
A page that converts

The ad does not point at your homepage. It points at a page built for that specific search, one we control and can change the moment the data asks us to.

06
Weekly optimisation

New negatives, bids, schedules, devices and geographic radius. An account nobody touches for a month loses money every single day of that month.

What we will never do: switch on an automated campaign, leave it alone and send you an impressions report at the end of the month. If that is what you are after, it is cheaper to do it yourself, and we will tell you so without any fuss.

How it works

The first ninety days, step by step.

This is the real timeline, not the brochure one. Google Ads has a learning period, and glossing over that fact is the fastest way to disappoint a client in month two.

Week 1
Setup

We create or claim your account in your name, get tracking working, lock down keywords and negatives, and put the first campaigns live. Within seven days there is traffic.

Weeks 2 to 6
Learning

Google needs data to work out who to show you to. We cut what does not convert and expand what does. Calls start coming in here, although the cost per customer still moves around.

Weeks 7 to 12
Optimisation

With enough data we start bringing the cost per customer down. This is the stretch where the plan pays for itself and where we will know, with numbers, whether it is worth continuing.

To work together you need
From €600 a month in ad spend

That is what you pay Google, separate from our fee. Below that figure Google does not gather enough data and no honest agency can optimise anything. We would rather tell you now than charge you for three months.

Three months of runway

Not twelve. We ask for a quarter because in less time we cannot tell you, with data, whether this works for your business. From month four the decision is yours, month by month.

A website we can work on

The ad is half the job; the other half is where it lands. That is why Turbo always sits on top of a plan that includes a website, never on its own. If we send paid traffic to a page we do not control, we cannot stand behind the result.

And if you do not meet one of the three, we will tell you before charging you. Plenty of businesses are better off starting with the Smart Growth Plan and adding ads later, once the website and the Google profile are ready to receive traffic.

Our model

Most agencies take a percentage of what you spend. We do not.

Stop and think about that for a second. If your agency takes a cut of your ad spend, it earns more the more you spend. The day the best thing for your business is to reduce the budget, nobody is going to suggest it.

01
A flat fee, always the same

We earn exactly the same whether you invest €600 or €6,000. When we tell you to raise or lower your spend, it will be because it suits you. We have no other incentive.

02
The Google account is yours

In your name, on your payment method, with the whole history inside it. If you ever leave, you take it with you. We do not hold accounts hostage and we do not keep your data.

03
Numbers with nothing dressed up

One metric rules them all: what each customer costs you. What counts as a customer is something we define together, in writing, on day one. Not impressions, not clicks, not pretty charts that do not pay wages.

So what does it cost?

It depends on how many locations you want to promote and how far you want to reach, so we do not publish a figure that would not fit your case anyway. Message us on WhatsApp and the same day we will tell you what budget you need and what it would cost you. No sales call and no chasing afterwards.

The YellowRock commitment

What we can promise you.

We removed ranking guarantees from our entire offer because they were never ours to give. What is ours to give is how we work, and that we do put in writing.

01
Execution by contract

What we do each month is written down: weekly account review, new negatives, bid and ad adjustments. If a month's work is not done, it is not charged.

02
Real data, nothing dressed up

A monthly report built around cost per customer, not impressions. A bad month is reported like a good one, and if we can see it is no longer worth continuing, you will hear it from us first.

03
A limited client roster

We run few accounts at a time, because an Ads account nobody looks at loses money daily. Whoever manages yours is the person who designed the strategy, not someone learning on your budget.

And what we will not promise: a specific position, or an exact number of customers per month. That is decided by an auction your competitors are bidding in, and nobody controls it. Anyone who puts that in writing either does not know, or is not telling you the whole story.

We work with budgets from €600 a month in ad spend. This is not a commercial whim: below that figure Google does not gather enough data to optimise, and you would be paying for management that cannot do its job. If your budget is not there yet, we will say so and suggest a better place to start.
No, they are two separate things and it is worth being clear from the start. You pay the ad spend directly to Google on your own card, and our fee covers strategy, setup, ad copywriting, tracking and weekly optimisation. That way you always know how much goes to advertising and how much to management.
Never. Our fee is flat and it does not go up because you invest more. It is the single most important difference from the standard model in this industry: an agency paid a percentage earns more the more you spend, and that shapes every piece of advice it gives you.
You do. We create or claim it in your name and on your payment method, and we work with management access. If you ever decide to stop or change agency, you keep the account and the entire data history, which by then is worth real money.
We ask for three months, not twelve. That is the minimum Google needs to come out of its learning period and give us data worth acting on. From month four you continue month by month with 30 days' notice. Promising you results in four weeks would be easier to sell and a good deal less honest.
No, and that is a deliberate decision. An ad is half the job: the other half is the page that person lands on. If we send paid traffic to a website we do not control, we cannot stand behind the result. That is why Turbo is always added on top of a plan that includes a website, usually the Smart Growth Plan.
Traffic, from the first week. Calls and messages, usually from the second or third. A stable, optimised cost per customer, around month three. What you will not see is a flood on day two: anyone promising that has not managed many accounts.
The first question we will ask is what each customer that came through it cost you. If the answer is that you do not know, you did not try Google Ads: you tried spending money without measuring, which is a different thing. Give us access to the old account and in half an hour we will show you exactly where the budget went.
Let’s talk

Shall we see whether there is demand to capture in your area?

We look at how many people search for what you sell in your city each month, what it would cost you to appear there, and whether the numbers work for you. Free and with no commitment. If we can see it does not add up, we will tell you that too.

Same-day reply during working hours. A real person answers, not a bot. No sales call.